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Home is by your side, love is in the world-Maggie Rose landing in Shanghai brand strategy conference
Cum original parent-child stage play

On the 16th of May, Maggie & Rose, the well-known family members’ club hailing from London and with clubs in Hong Kong, gave a sneak peek into the world of Maggie & Rose, showcasing a unique family offering for Shanghai. Held at 800 Show in Jingan, it was attended by guests from all walks of life. The brand was delighted in particular to be joined by famous movie star and queen of the stage, Ms. Carina Lau, who came to the event in person and watched the stage play ‘Little Prince Bally’, praising the performance and actors.

A variety of stars also joined, including Hong Xin and Cao Zhong, famous directors, Song Qingling family charity, and Teach for China, both of which do fantastic work. All the guests enjoyed the creative, family-friendly atmosphere which had been carefully designed by the Maggie & Rose teams. There was also a press conference covering a variety of topics, including the brand’s exciting development plans in Chinese Mainland and beyond.


△Film and television superstar Ms. Carina Lau

Ms. Carina Lau showed her love for Maggie & Rose

“I Love Maggie & Rose”


Film and television superstar Ms. Carina Lau (right)

Ms. Shirley Jin, Chairman and President of Maggie & Rose Greater China (left)


Ms. Shirley Jin, Chairman and President of Maggie & Rose Greater China (right)

TVB famous actor Ms. Hong Xin (left)


Film and television superstar Ms. Carina Lau (middle)

Ms. Shirley Jin, Chairman and President of Maggie & Rose Greater China (left)

Ms. Cao Zhong, a well-known TVB host (right)

National First-Class Director; Chairman of Zhejiang Dancers Association; Executive Deputy Chief Director of the Opening and Closing Ceremony Center of the 2008 Beijing Olympic Games; Hangzhou G20 Summit "The Most Memories Is Hangzhou" Chief Creator Ms. Cui Wei (right)

As a family members’ club, it was important that the day was tailored to the children in attendance. At the event, children from Shanghai and Hangzhou watched the original family stage play, ‘Little Prince Bally’, which tells a fairytale story of Prince Bally’s adventure in order to save the goddess of spring. In the form of musical, children are taught courage, confidence, family affection, family and love, through the power of drama.


In order to bring the play to life, Maggie & Rose prepared every detail carefully, from the script to stage set, costumes and actors. All of the grown-up actors are from Maggie & Rose’s own team, with the child actors members from the Maggie & Rose clubs. Under the guidance of professional directors, they rehearsed extensively, resulting in a professional performance. Maggie & Rose also live streamed the play for families to watch from around the world.

Little Prince Bally’ is a heart-warming story full of positivity, encouraging bravery and persistence, and the importance of helping one another. In a mysterious castle, the princess of spring was held captive by witches; locked up, everything outside withered and died. The little prince decides to rescue her, full of responsibility and expectation from the King and Queen and goes on a brave journey to find his sister. Finally, with the help of our superstar Oscar, the princess of spring is saved!








The third part (the first club song of the global club theme song)

After 15 years of experience in opening and running family members’ clubs, Maggie & Rose’s community had the opportunity to listen to their club song for the first time, ‘Time to be together’. The song mentions the brands four characters, Maggie, Rose, Oscar and Bentley, catchy lyrics, rhythm and family-friendly melody, arranged by British composers, who gave the song a British flavour. Children seem to fall in love with this song as soon as they hear it, and dance along with the music. The children danced with the four characters around the venue and sung along.

Maggie & Rose were delighted to work with Chris Renshaw and Mary Keith, well-known British composer and musician, who composed and put to music the very first Maggie & Rose club song.


△Chris Renshaw

A renowned British composer, Chris has composed work for children’s film and TV productions includes Thomas & Friends, Justin’s House, The Big Party and Alien Adventures.


△Mary Keith

A musician and performer, Mary has been running Buzzy Beats for the last 16 years, an under 5’s music class at the Hive in Shrewsbury. She has composed music for shows at the New Vic Theatre, Pentabus Theatre, on Channel 4, performed on BBC Radio 4, at the Lowry Theatre and Westminster Abbey.

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Part Four (Parent-Child Carnival)

British creative early year’s classes is one of the highlights of the Maggie & Rose offering. After 15 years of experience building clubs in the UK and with 8 years of Maggie & Rose clubs running in Hong Kong, the early years’ curriculum, with an ethos of learning through play and the CREATE concept, have become much loved by families around the world, through varied, fun and creative classes.

The special preview event saw the brand’s four friends, Maggie, Rose, Oscar and Bentley giving a sneak peek into the world of Maggie & Rose. With the family carnival, prepared with the little ones in mind, families had a chance to enjoy exciting British early years’ taster classes, and fun games and activities to get a sense of what Maggie & Rose offers members in clubs.

Maggie’s Arty Party

A signature party, little ones got creative, imaginative and arty as they became messy masters in this art-themed activity.

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Rose’s Afternoon Tea Room

Inspired by the brand’s ‘Little Cheflets’ classes, children made cakes and decorated them; cooking is an important part of the brand’s curriculum where children can understand food, where it comes from in a fun and educational way.


Oscar’s Rock & Roll Studio

In this pop-up taster club, children fall in love with music. At the music studio, there were a variety of musical instruments to try, for mini musicians to get musical and creative with sound, with the help of the teachers.


Bentley’s Green-fingered Garden

Inspired by going green, children become little eco warriors and learn all about protecting the planet. The brand’s character, Bentley invited children into a green-fingered gardening class and to learn more about how to play our part in the world, as little global citizens. Children learnt all about flora and fauna in this class.


Part Five (Love Bazaar)

Charity and social responsibility have always been core values at Maggie & Rose. At the brand’s event, Maggie & Rose set up a charity market area selling traditional British snacks and refreshments, including home-made biscuits. The brand was supported by various partners including BE Education, Motherswork, Lego, Walkers, Steiff, Playmobil, Weetabix, Silver Cross and Saint Bella. All proceeds went to Teach for China and The Little Hands, Big Love Art Alliance. All funds raised were used to help alleviate children's poverty, improve education offerings and family life. In terms of social mobility and mental health, Maggie & Rose is passionate on these projects and continues to find ways to give back to society wherever possible.






Ms. Shirley Jin, Chairwoman and President of Maggie & Rose Greater China, has always been focused and passionate about children's development and education. She mentions that every child has only one childhood and offering the best childhood and family life possible sets children up for life.

Shirley Jin is a driving force in the education and family space. She is an investor and director of Hangzhou’s Wycombe Abbey school and investor and director of Hangzhou Victoria Kindergarten. With her unique educational vision, she introduced the brand of Maggie & Rose from London, bringing it to the Chinese mainland. Her mission is to develop high-quality family environments for children and families throughout the world to enjoy together, to foster children’s development, their curiosity and uniqueness, skills of perception and intuition, while letting children do what they do best, be children. Shirley believes that in the process of children’s growth, they gradually go out to explore the world, and eventually become open-minded thinkers, happy, confident and creative citizen out in the world.

In the future, Maggie & Rose is confident to about providing more opportunities and spaces for families to spend time together. In 2021, Maggie & Rose is expanding from 1 clubhouse to 5 in the market, with sites in view in southern and central China as well as internationally. Globally, there are likely to be plans for further brand expansion in Singapore, Europe and America, to make the brand increasing available to families around the world.



Ms. Shirley Jin, Chairman and President of Maggie & Rose Greater China (right)

Ms. Kirsten Hunter, Vice President of Market Development, Maggie & Rose (left)

The British team, who were based mostly in London, were unable to attend the event due to the current pandemic. They connected with the audience and teams in Shanghai, sending in their well wishes via video, expressing the brand’s message of families spending time together and the brand’s core values.

Emma Sherrard Matthew

Non-Executive Director  Non-Executive Chairman

Emma hopes that Maggie & Rose will bring it’s club concept and British early years’ learning to more Chinese families, expressing the brand’s important role in having a positive impact on family life, and always focusing on the children to create lasting memories.

Sue Walter

Global CEO  Global CEO

Sue wished Maggie & Rose great success in China, hoping for a visit to China in the future and for more families to experience the best of Maggie & Rose.

The brand is looking to the future to further solidify it’s position in the family market, and bring the Maggie & Rose experience to more families and most importantly, children.


Gao Feng, Maggie & Rose Chief Strategy Officer 

The brand’s event on the 16th of May was a milestone for Maggie & Rose, with an emphasis on families spending quality time together, whether learning through play, getting creative or enjoying family-friendly spaces together. Maggie & Rose will use this occasion as a chance to spread the brand’s values and ethos and encourage more families to join its global community.

Maggie & Rose The Family Members' Club

London · Hong Kong · Shanghai · Hangzhou

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Level 3, Hall of the Moon, Ruihong Road No.188, Hongkou, Shanghai

TEL: +86 17349790382

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TEL: +86 15618903765

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TEL: +86 (0)571 82259597


3F062、3F063, 380 Fengtan Road, Gongshu, Hangzhou, Zhejiang

TEL: +86 (0)571 87075097